Starting Right

Get clear on what you sell, who buys, and what stage you are in — before you spend on the wrong next step.

What you actually sell

One-sentence offer that a stranger can understand.

Your real paying customer — not the imaginary one.

Test, traction, formalise, or build — pick the next move.

Sales are not profit. Three numbers for last month.

Offer, customer, stage, numbers, constraint.

Pick the track that matches your real constraint.